HOW TO START BUSINESS OF SELLING LADIES AND WOMEN HANDBAGS IN KENYA

HOW TO START BUSINESS OF SELLING LADIES AND WOMEN HANDBAGS IN KENYA

It is a well known fact that one’s appearance can tell quite a lot about the person. This is not just limited to their attire but also includes their accessories such as a handbag. 

Most ladies never leave the house without a handbag. They have so many things to carry ranging from phone, notebook, makeup kit, umbrella, snacks, keys, toiletries etc. 

A lady’s handbag has to match her outfit and most ladies have a variety of bags to go with their different outfits.

It’s not a secret anymore that business of selling ladies handbags in Kenya is a booming venture. It becomes juicier when those engaged in full time jobs engage in this business as a side hustle.

The best places to source for women handbags is Eastleigh Nairobi and Gikomba. 

I have interacted with many women engaging in this business, either in part time or full time, and have intimated to me that starting is hard but once you gain referrals and enough customer base, becoming rich will not be a theory but part of you. What you need to know is where to buy cheap and maximize profits by setting wide profit margin.

To be on the safer side, ensure you have a good social media page with at least 3,000 followers. You can promote your page or tell your friends to like it and share with their friends. Facebook and Instagram have become the largest single source of customers for handbag sellers in the country.

The capital required for women handbag business varies depending on the location and where you intend to conduct the business.

If you have Ksh.15,000, you can comfortably start the business. However, you will be moving around selling to your friend since a physical location might be expensive. I encourage anyone to start the business from home and monitor its performance before deciding to operate from a stall.

A careful selection of physical location is important. In order to operate from a stall be prepared to have at least Ksh.150,000 if you are in Nairobi and Ksh.100,000 if you will be operating in Mombasa, Nakuru, Kisii or Kisumu. This amount will cater for three months’ rent, a license and the cost of buying your first stock.

The best place to buy women handbags is either Gikomba or Eastleigh, Nairobi. If you are outside Nairobi, please don’t allow those brokers in your town to make extra ordinary profits from you. What they normally do is to buy from Gikomba or Eastleigh and come to sell for you at exorbitant prices.

Buying in bulk at Eastleigh will enable those guys to reduce the price significantly for you, thus allowing you to make good cash from sales.

A single bag normally ranges from Ksh.500 to Ksh.1,800 and you can sell between Ksh.2,000 and Ksh.3,500.This will make you double profit.

Once you have purchased your bags, take clear photos and post on your Instagram and Facebook Page together with price tag but indicate NEGOTIABLE.

Alternatively, you can take some to your friends or family members to have a look at them and eventually buy if it’s their taste.

It is a well known fact that one’s appearance can tell quite a lot about the person. This is not just limited to their attire but also includes their accessories such as a handbag. 

Most ladies never leave the house without a handbag. They have so many things to carry ranging from phone, notebook, makeup kit, umbrella, snacks, keys, toiletries etc. 

A lady’s handbag has to match her outfit and most ladies have a variety of bags to go with their different outfits.

Drucilla Msinga is one such lady. The type of bags she carries can tell you she is a true African at heart as she carries Viondos – an African bag made out of sisal. She loves African bags and wherever she goes people seem to be in love with them so she decided to exploit this venture. At some point, she realized that she was getting multiple enquiries about her bags and an idea came to her,

“Why not buy these bags and sell them instead?”

That was the genesis of Drix Classic Viondos.

First, she had to figure out where she would get her merchandise from. African bags are quite expensive and if she bought them from the market, she would not be able to make substantial profit. 

She had to go to the source and that meant traveling to the rural parts of Kenya to find the women who specialize in making these bags. She did not want middlemen. Lucky for her, she found an older woman who made beautiful Viondos and a partnership developed.

“This lady makes the bags and I pick them once they are done. The bags come in different designs depending on the client’s preference.”

The partnership has been working well despite a few challenges that she faced at the beginning. For one, the lady who made the bags didn’t own a phone and so getting in touch with her used to be tricky. 

Drucilla would just visit her hoping the orders are ready but sometimes she would get there and the orders would not be ready and it became a waste of time and transport money. 

The woman, also being elderly didn’t understand the current trends and Drucilla did her best to explain the kind of designs she required her to make but sometimes it would get lost in translation. There has been improvement though and there is better communication in their partnership.

“I have come a long way even with the lady who makes the bags for me. I started with two bags but now as we speak I have sold so many. My greatest support is my friends and family. My sisters have all bought bags from me with one sister having bought up to eight bags! They have also done some marketing for me. I tell them for each bag they buy they should tell people about Drix classic viondos.’

Drucilla is very passionate about African bags among other artifacts. She says it fills her heart with pride to see ladies carrying them and that is what motivates her everyday to keep on doing what she does. “I thank God for my clients and the doors He has opened for me and for the other entrepreneurs out there, keep pressing on.”

*Final Word*

Handbag selling business in Kenya ranks top among the business ventures with the highest possible returns. However, the business requires a great deal of patience in order to reap all these benefits.

Remember that every big business you see out there started just as a small dream. It’s continuous marketing, persistence and consistence that keeps them going.

So don’t let anybody tell you that you can’t do it. There is nothing that can stop you from starting your own business in Kenya.

Also don`t forget to join our training on Business Marketing.

We have created a WhatsApp group called *BUSINESS MARKETING TRAINING*

Goods and services you are selling are like the body of a car while marketing is the engine that drives the car. Sometimes a car with a bad “body”, but a good engine will outrun a car with a good “body” but a poor engine.

In today`s business world, having a good product will not make you rich. You need to have great marketing skills

In our *BUSINESS MARKETING TRAINING* Whatsapp Group, we will also have discussions, questions and answers sessions.

We have prepared a program or schedule on how our Training will be conducted.

Our Business Marketing training will take 21 days (Monday to Friday, excluding weekends)

*NOTE*: The training won't affect your daily schedules. You can access all the information posted in the training group at your own free time.

Also our training will be on weekdays only, Monday to Friday, excluding weekends so that those who will be busy during the weekdays can catch up with our training over the weekend.

Below is a schedule of what will be learnt in future on each day of our training in future on this blog.

DAY 1: Introduction to Marketing

DAY 2: Understand the Importance of Marketing to the Success of your Business

DAY 3: How to Use the Right Message to Sell Anything

DAY 4: Smart Marketing Strategies for African Entrepreneurs

DAY 5: The 7 Marketing-Mix and how they can help grow your Business

DAY 6: Proven Pricing Strategies (How to Price Your Products/Services for Great Profit)

DAY 7: Cheap and Interesting Ways to Attract More Customers to Your Business

DAY 8: Word of Mouth marketing (How to Advertise Your Business for Free with this Marketing Strategy)

DAY 9: Branding your Business (How to Create a Unique Identity of your Business in the Minds of a Target Market Audience through Name, Sign, Logo, Stamp and Design)

DAY 10: Market Segmentation (A Marketing Strategy Successful Businesses and Companies use)

DAY 11: Market Positioning (A Marketing Strategy that can help you Sell Your Products Fast)

DAY 12: Network Marketing (How Africans can exploit this amazing Business Opportunity)

DAY 13: Advertising and its Techniques to Sell Your Products Fast

DAY 14: How to Use the Amazing Power of Social Networking

DAY 15: How to Use the Amazing Power of Classified Ad sites in Kenya

DAY 16: How to tap into Influencer Marketing for Your Business

DAY 17: Powerful Ways to Win More Customers from Your Competition

DAY 18: Types of Customers (And How to successfully handle difficult Customers and Probably Change them)

DAY 19: How to Make your Customers Love your Business and keep Buying again and again from your Business.

DAY 20: Experiencing Low Sales? Reasons Why Customers are Not Buying from You and what you can do about it for Better Results.

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