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3 SECRETS YOU MUST KNOW IF YOU WANT TO START YOUR OWN BUSINESS & MAKE IT SUCCESSFUL IN KENYA OR AFRICA

*3 SECRETS YOU MUST KNOW IF YOU WANT TO START YOUR OWN BUSINESS & MAKE IT SUCCESSFUL IN KENYA OR AFRICA* Look around and you will notice that these days everyone wants to have their own business. But what is stopping people? Why are there not many successful entrepreneurs in Africa? There are 3 (hidden) reasons for this. First reason is because we grew up in a society where nobody expects (or encourages) you to build a business. When I went fully into the business world after my university education, everyone in my family thought I was crazy. You know, everyone wants their children to work for "big companies" That's number one reason why we don't have many successful entrepreneurs in Africa Growing up, we don't dream (or desire) to build companies. The second reason is because everyone talks about what is bad with us. We focus extensively on the problems in our countries and continent. No one sits back to look for the opportunities We can't build companies...

How to Sell unique products in the Market when Starting a business

*ARE YOU HAVING A "ME TOO BUSINESS?"*   If you are fortunate to pass through the secondary school’s business class, you might have read it from your Commerce textbooks that “business is buying and selling of goods and services”. Most people leave school believing and approach their businesses just with that mentality. That’s one of the reasons why most businesses fail. I have heard people saying, “I just need XX shillings and I will go to Nairobi, buy xyz and sell” Business is NOT just “buying and selling”. If it were, everybody would have become a millionaire. Buying and selling? Who doesn’t know how to do that? You know the problem with buying and selling is that everybody can do it. You cannot make meaningful cash from whatever everyone can do. Why? Because, well, just any Joe can and possibly already is selling what you’re selling, the same way you’re selling it, at the exact same price you’re selling it. You cannot make huge sales and you cannot be rich, if you’re merely...